BRAND AUDIT CHECKLIST

Think of this as your secret sauce to understanding, well... you and your business! This is your map to navigate where you are now, and the direction you need to move towards to skyrocket, pump up your confidence (you're amazing, remember that!), and nurture your business!

Hi there! It's Ricka here, your go-to consultant for all things digital branding. Just in case we haven't met, I'm a creative soul fueled by over a decade of freelancing experience. My journey is dotted with a trail of dreams come true, and I'd love to be a part of your journey too. Nothing gets my adrenaline pumping more than helping entrepreneurs (like you!) turn their business dreams into reality.

Away from my digital canvas, I'm usually hanging out with my cuddly pets, having a Stott Pilates session, out for an open water dive, or scouting for my next adventure. Indeed, Pilates, lattes, the ocean, or a quirky home décor find are little things that make my heart happy.

Need help with something you can't find in the worksheet? No worries! Reach out, and I'll do my best to extend a helping hand.
Please feel free to explore the worksheet at your pace, and don't hesitate to ping me for any queries. If you prefer, we can even arrange a call if you need a walkthrough or have questions to discuss. Just let me know what time works best for you!

OVERVIEW

No matter whether you’re building a corporate brand or a personal brand, it’s important to take a step back every once in a while and take stock of where you’re at. Performing a brand audit and making any necessary changes can help you make a plan for the future, and make sure everything you already have is up to date and consistent.

The following checklist contains an overview of everything you should have in place or a plan for in order to have a strong personal brand.

Go through each step and assess where you’re at. If you feel you have a solid understanding or plan for that item, check it off and move on to the next. If it needs work, or you’ve never even considered it, make some time in your calendar to figure it out for your business before moving on to the next item.

BUSINESS BASICS

Are you using your actual name? If not, does your chosen name reflect anything about you or what you do? Is it searchable? Will people recognise / remember it? Is your business name consistent across all places and platforms? *

Have you secured all of the relevant urls and social media handles? Are they consistent across all platforms? Do you have a website, or a plan for a website and what solution you’ll be using (wordpress, squarespace, etc)? *

YOUR VISION

Do you have a solid understanding of why you’re in this business? What drives you to want to do this every day? Is it something that excites you? *

What does the future look like for this business and brand? What’s your plan for the next year? The next three years? How about 5 years? *

What products or services are you currently selling? How well do those products / services align with who you are and the skills you have? Do you have any plans or ideas for introducing anything new? *

YOUR AUDIENCE

Do you have an audience avatar for your ideal customer or client? Are you passionate about helping that person? Can you describe what they’re like? Have you researched the problems they’re currently having that you could solve? *

Do your current products or services match well with the problems or needs of your ideal client? Are there any changes you could make to your existing products / services to make them better? Is there anything new that you see a need for? *

YOUR VALUES

Have you considered what values are important to you, both in your personal life and in business? Make a list of your top 5. *

Are you expressing any of your core values in any way through your business right now? Are those things lighting you up? *

Are there any ways you could be expressing your core values to your audience through your business? Make a plan for how you might share your values with your audience. *

YOUR VOICE

COPY VS PERSONALITY:

Start by creating your own elevator pitch. An elevator pitch – is a quick synopsis of your background and experience. The reason it’s called an elevator pitch is that it should be short enough to present during a brief elevator ride. This speech is all about you: who you are, what you do, and what you want to do.

Basically, I/we work with [Target Customer] who [the Problem Your Customer Has Before You Work with Them], and I [What You Do] in order to [How You Make Their Life Better as a Result]. *

Are you using the same voice on every platform? Does it change depending on whether you’re writing or speaking on video? How can you make it consistent across all mediums? *

YOUR VISUALS

Even if it’s just your name in a nice font, is your logo high res and easy to read? Can you read it even if it’s small? *

Do you have a set of fonts and colours that you use consistently across all of business touchpoints? I recommend no more than 3 fonts + around 5 colours. *

Do you have design templates for social media graphics, PDFs, slide shows, social media headers, business cards, or other business materials? Do they all match each other? Can you access them easily if you need to create something new? *

MORE ABOUT THE BUSINESS

What social media channels are you using for your business now? *

How do you want your customers to feel when they interact with your brand?

Does your business need technical support in Email Marketing, Website, or Booking Appointment Systems? *

List your top 5 competitors with their IG or FB page *

What differentiates you from others in your industry? *

let’s do this

YOU READY?

Get in touch wih me via [email protected] if you have any questions.

If you think we’d be a good fit to work together or have any questions about the process and services, please feel free to reach out. Let’s schedule our introductory chat so I can create your quote. Please feel free to send an email with a time/date/place that suits you, and we can go from there.

Please allow 24-48 hours for a reply. I’m so excited to team up with you and work together to make things happen.

Look forward to working with you!